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7 Simple Ways Your Local Business Can Increase Sales With Facebook

3/30/2017 5:58:49 AM, By Oracle Solutions
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Let's get Real

This is why I try to base my advice on my experience running real-world, brick-&-mortar small biz pages on Facebook.

I'm talking about small business pages that are geared toward local customers.

Running a page for a local business is much different than running a Facebook page that teaches you how to market.

They have different challenges -- which require different tactics & techniques.

So let's talk about 7 ways you can use Facebook for local business to increase sales.

1. Engagement First

Your #1 goal when posting to your page should be catching the attention of your followers & getting them to engage with your posts.

If you fail at this you'll probably fail at running your page.

Sure you want to market your products -- and yes, you want people to click thru to your website.

But this requires:

  • finesse

  • know-how

  • and yes, a little bit of luck

A local gastropub I've been following is great at this -- and recently received a strong response to this post:

The page only has about 700 Likes -- and yet, nearly 80 people liked this post!

I think any of us would take a 10% engagement rate any day!

Remember -- people don't want to just be sold to all the time. They will let you sell to them it sometimes, but only after you build some rapport.

Start by posting interesting content, including:

  • photos

  • facts

  • questions

  • fill-in-the-blanks

  • links to interesting & inspiring articles

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